When it comes to marketing your business online, the understanding of keyword research plays a huge part in getting your message noticed by the right audience.
Imagine a car salesman pitching his polished, professional sales pitch only to realize that his customer had headphones in throughout, listening to another sales pitch from your competitor, who he then goes on to buy from.
Pretty sole destroying right…
Keyword research is fundamental to search engines such as Google and Bing noticing you and what you have to say.
Using strong, researched keywords can be the difference between your post showing up on page 8 of a google search or page 1.
What Is A Keyword
This is a search phrase you type
What is the best cell phone to buy
How do I wire A plug
Try some keywords for yourself using the FREE tool below. ⏬⏬⏬
Don’t Worry If you see some information which you don’t understand. Take a look around then come back to this post for some simple explanations to what it all means.
What’s It All About
The image above will be what you are presented when conducting your keyword research.
Avg – This is simply the overall monthly traffic this search term is getting worldwide. It is good practice not to use a keyword phrase with less than 30 searches per month – The higher the better.
Traffic – This is the estimated amount of traffic you will get monthly if you rank on page 1 on google, using the chosen keyword.
QSR – Known as quoted search results, this is the exact number of results you are competing with using your chosen keyword. In other words this gives you an insight into how much competition you have, using your chosen keyword.
However, the lower the better with this number as the less competition you are up against the higher your chances of ranking higher in the search results.
As your site develops over time and you start to gain some authority with Google for your posts it is fine to use higher scoring QSI results, keeping it under 200 is advisable.
KQI – This is known as the keyword quality indicator and will simply indicate if the keyword is great, OK, or poor.